One thing that I always noticed whenever I drive pass by Him Heang outlet (along Burmah Road) is there are lotsa outstation cars parked on the roadside of the outlet (cos lack of parking lot), especially cars from KL with the W number plates. I can see some of them even buy up to 8 to 10 boxes of Tau Sar Pneah. Wah.. spend almost RM100 on biscuits? Really so nice meh? Why the craze? Dunno lah.. might be cos I'm staying in Penang, so I won't craze for this tau sar pneah aka Tambun Biscuit so much, and I guess the same goes to most Penangites too. There are other biscuits available as well such as Beh Teh Saw, Phong Pneah and Hneah Pneah.
Him Heang & Ghee Hiang are the more famous outlet in Penang and of course there are several other outlets as well. Besides the non halal tau sar pneah (with lard), there are healthier version of tau sar pneah (vegetarian oil) as well as halal tau sar pneah (but from other company).
I prefer the Sheng Hiang tau sar pneah instead cos it comes in different flavour - original, spicy shrimp hay bee, cappucino, orange, pineapple, durian, green tea, yam, pandan, nutmeg, corn, mango, grape. My favourite is cappucino & spicy shrimp ;)